Phone calls are a hassle. Most of us — especially under the age of 35 — would prefer to communicate via text, Facebook message or email. So when a listener takes the time to make a real, old-fashioned phone call it’s a big deal.
Treat it that way.
Answer your studio phone. Even if your station is in voice-track or in satellite mode.
A real person (probably local) is calling your station with a request, a question, a road condition, or just a “thanks” for being there for them.
Answer your studio phone. Even if it’s not your shift. Even if you’re in sales.
Greet the caller the way you liked being greeted when you weren’t in radio.
What’s your opinion on studio phone lines? Does your station have guidelines?