Ban These Phrases from Your Radio Commercials

InterPrep asked radio pros to share the words and phrases which should be banned from commercials. The question was asked about six weeks into the COVID-19 pandemic.

• We’re all in this together.

• In this difficult time

• During this “new normal”

• In these unprecedented times

• Anything referring to a helpful, friendly or knowledgeable staff.

• “There’s not a bad seat in the house.” I promise there’s a bad seat somewhere.

• Redundancy, like “this Saturday, April 25th!”

• We truly care.

• It’s that time of year again!

• Now is the best time to buy.

• Commercials that ask a question: “Do you need a new roof?” “Have you been thinking about a vacation?”

• Locally owned and operated.

• That’s right!

• Conveniently located…

• Are you looking to buy a new _______.

• And so much more!

• Phone numbers, unless they’re crazy easy.

• We service what we sell.

• When it comes to…

• Website mentions that begin with WWW. Or “Find us on Facebook.”

• Your hometown store.

• For all your _____ needs.

• In business since…

• Commercials that ask a question: “Do you need a new roof?” “Have you been thinking about a vacation?”

• Hurry in.

• Officially. As in, “Dave’s Burger Barn is officially open!” You’re either open or you’re not.

• Commercials where the entire read is done in an annoying character voice, like a pirate.