Don’t Be Classic Rock Guy

Those who use InterPrep PRO know every prep item can be layers deep. Each story can be used as-is, but many are useful conversation starters and phone topics. InterPrep PRO subscribers get dozens of proven suggestions each week for elevating typical rip-and-read stories. PRO subscribers are not ones to rip and read, but there are still ‘deejays’ who are. Recently,…
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Edit Everything

Edit on-air conversations. Edit show prep service elements. Edit newscasts. Edit commercial copy. Edit stations promos. Edit station imaging. Edit sales proposals. Edit client remotes. Edit artist stage welcomes. Edit guest interviews. Edit phone calls. Edit website content.
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Radio and Podcasts Have an O.L.D. Problem

Brad Meltzer is celebrating his 25th year as a novelist and has just published his latest thriller, “The Lightning Rod”. Radio and podcast talent can learn a valuable lesson from Meltzer, who says readers no longer have the patience for the plot twist. Radio’s ongoing O.L.D. problem Flip on terrestrial radio anywhere and you’ll hear announcers struggling with O.L.D. —…
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How Not to Start An Interview

Here’s the start of a real radio interview (in a large market) that reminds us of the importance of planning ahead, getting to the point, pre-recording, and editing… Host: Hi Artist, how are you? Artist: I’m good, I’m good. Host: That’s good. Glad to hear it. So you’re doing okay? Artist: I am, thank you. I’m really good. Host: I…
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Upgrade Your Radio Show with 3 Questions

Remember when on-air talent and Program Directors frequently met to evaluate the content and structure of radio shows? Some of these meetings were simple and vitally important aircheck sessions; others were quarterly (hopefully) top-to-bottom reviews of every element of the show. Today, with nearly every programmer juggling two or three additional titles, finding time for a basic aircheck session is…
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My Favorite Productivity Apps

By Steve Holstein In my never-ending quest for efficiency and organization I download and test productivity apps quite often. These are the apps which are helping me to get things done. Apple Notes For a long time my go-to note taking app was Evernote, but earlier this year I switched full time to Apple Notes. It’s fast, it’s free, I…
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Becoming A Content Creator

By Steve Holstein Remember when you had a Program Director? Now he’s your Brand Manager. That station General Manager? She’s now your Market Manager. And you’re no longer a Morning Show Host — you’re a Content Creator. You won’t see this title on the radio job boards, but Content Creator is what you are… or should aspired to be. I’ve…
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Royalty-free Images for Your Radio Station

If your budget for stock photos, graphics and other images is zero there is an option: Creative Commons Zero. Creative Commons Zero means you can copy, modify, distribute and use the photos for free, including commercial purposes, without asking permission from or providing attribution to the photographer. If you need an image for your website, blog or a home-grown Facebook…
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Love the Flub

On a recent episode of the BBC podcast More or Less: Behind the Statistics, the narrator begins by telling listeners that the episode was almost pulled because of an error. (Spoiler alert: When comparing the world’s best golfers, the host compared Tiger Woods to Jack Nicholson.) Instead, they decided to release the podcast episode as-is — and invited listeners to…
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Radio Pros Recycle

Never treat a break as “one and done.” If it’s good enough to air once it’s likely good enough to rerun later in the show or early tomorrow. Is the topic generic? Save it to your Best Of and Evergreen folders. Never waste great content. Replay it as-is; reboot the conversation with new audio or a phone call; recycle to…
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Add to an Evergreen Folder Every Day

Every day, commit to adding at least one of your show’s best breaks to an ‘evergreen’ folder. This folder is your backup in case half of your two-person show is out sick or on vacation. These should be non-topical and not time sensitive. The folder is your go-to when one or more of the microphones stops working. It’s what you…
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Go Ahead, Do Your Show for One Listener

When you have benchmark features like offbeat news or good news, it’s not uncommon to get suggested stories from listeners. Very often these stories are days or weeks old, so you’ll typically reply with “Thanks for listening!” and delete their story suggestion. Instead, use the story suggestion to turn the listener into a fan. While the story they emailed or…
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Why You Should Use Video Submissions for Radio Station Online Contests

Why You Should Use Video Submissions for Radio Station Online Contests Steve Holstein Your radio station has likely been doing online contesting for years. The formula is quick and easy: “Sign up on our website for your chance to win!” However, while these online contests are great for getting listeners to your website and building a listener database, they’re not…
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Local Guests: 7 Ways to Maximize a Community Interview

Local guests are a great way for your show stand out from voice-tracked, satellite-delivered national radio shows. One segment of local guests many shows shy away from is community organizations. Why? Well, obviously, the topics just don’t seem entertaining, fun or interesting. But the content and connections made from a simple five minute appearance will be beneficial to your show and…
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Free Tools for Powering Up Your Radio Station’s Social Media

By Leigh Detzel, WRVL-FM Lynchburg, Virginia Working in radio means you’ll always wear more than one hat. I happen to co-host our morning show, direct the intern program and run our station’s social media. It’s overwhelming for a perfectionist like myself. Our time is valuable and it just so happens that creating content for social media that is up-to-date, modern,…
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Show Prep Smarter with These 4 Apps

Show Prep Smarter with These 4 Apps Do you long for the good old days of doing radio show prep with stacks of newspapers, Post-it notes, highlighters and scissors? Me neither. Smartphones and browser add-ons can turn anyone into a prep machine. Here are some of the digital tools I use to prep for my show. Evernote Evernote is everywhere…
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