InterPrep asked radio pros to share the words and phrases which should be banned from commercials. The question was asked about six weeks into the COVID-19 pandemic. • We’re all in this together. • In this difficult time • During this “new normal” • In these unprecedented times • Anything referring to a helpful, friendly…

Let’s talk about the not-so secret radio show prep ingredient that your show is missing. I got a message from a subscriber the afternoon of the Kobe Bryant Memorial and they were asking how was I planning to handle the Memorial on my show the next morning. My answer was audio. There was so much…

As I said in Episode 2 of the InterPrep Podcast (featuring WQDR’s Mike and Janie), today’s radio professionals shouldn’t struggle to find show content — the difficult task is deciding what not to use. Radio show prep is everywhere. Recently, while listening to the awesome M*A*S*H Matters podcast, I was reminded that my cohost, Melissa,…