Ban These Phrases from Your Radio Commercials

InterPrep asked radio pros to share the words and phrases which should be banned from commercials. The question was asked about six weeks into the COVID-19 pandemic. • We’re all in this together. • In this difficult time • During this “new normal” • In these unprecedented times • Anything referring to a helpful, friendly…
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Audio is the Not-So-Secret Ingredient Your Radio Show is Missing

Let’s talk about the not-so secret radio show prep ingredient that your show is missing. I got a message from a subscriber the afternoon of the Kobe Bryant Memorial and they were asking how was I planning to handle the Memorial on my show the next morning. My answer was audio. There was so much…
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Train Your Brain: Radio Show Prep is Everywhere

As I said in Episode 2 of the InterPrep Podcast (featuring WQDR’s Mike and Janie), today’s radio professionals shouldn’t struggle to find show content — the difficult task is deciding what not to use. Radio show prep is everywhere. Recently, while listening to the awesome M*A*S*H Matters podcast, I was reminded that my cohost, Melissa,…
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