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Free Tools for Powering Up Your Radio Station’s Social Media

By Leigh Detzel, WRVL-FM Lynchburg, Virginia

Working in radio means you’ll always wear more than one hat. I happen to co-host our morning show, direct the intern program and run our station’s social media. It’s overwhelming for a perfectionist like myself. Our time is valuable and it just so happens that creating content for social media that is up-to-date, modern, and unique isn’t easy.

If you don’t have a degree in graphic design, and Adobe CC seems unconquerable (and, quite honestly, unaffordable) there are many apps out there to help you create quick and enticing graphics. My sister works for a large B2B marketing firm as a designer and I ask for her feedback quite frequently. The content I churn out from these apps meet her approval, overwhelmingly so. Here are my top go-to apps (for iPhone) that I use on a frequent basis.

The Best

1. Over

You can download it for free, but to use the full benefits (OverPro), it’s $7.99/mo. You are given access to hundreds of pre-made templates, photos, graphics and fonts which are updated daily. The tech support is through-the-roof fantastic. If you’ve got your station logo, you can add it easily to any graphic that you’ve created. The images are beautiful and 100% customizable. If you can afford it get it. http://madewithover.com

2. Adobe Spark Post

This is incredibly easy to use. While it is not as versatile as Over, it is hands-down idiot-proof. It also includes graphics, fonts and templates. The best part about this app is that everything you make will look clean and professional. You can also “animate” your edits and save them as a video. Spark Post works best for simple graphics with text. You can “remix” templates with the touch of a button and customize to your liking. The only downfall is that you can’t add your station logo — but I remedy this by saving the photo as a .png, opening in in Over and adding it there. https://spark.adobe.com/about/post

3. Enlight

If you’re at an event and snapping photos with your phone, you’ll get photos that need to be edited, cropped and made to look like they weren’t quickly snapped with an iPhone. You can take images and create beautiful graphics. There are tons of special effects and brushes, filters and some really cool tools that you can’t really find in other apps. This app is a power-house — once you learn to use it. https://www.enlightapp.com

Runners-Up

Snapseed

Simliar to Enlight, this app is mainly for photo-editing. It’s a bit tricky, but it’s free. You can quickly crop, adjust and make your photos useable to post, but it takes time to learn. https://itunes.apple.com/app/id439438619

Canva

While Canva is semi-easy to learn, many businesses use it. This means if you don’t want to pay for things like background images, new fonts, and new formats ($1 each!) you’ll end up seeing a lot of stations with the same graphics because they’re the free ones featured at the top of the app each day. It also works on a laptop web browser, but is maddening to use because of the inability to edit seamlessly like you can on the app. You’d do better to spend 4 hours in Photoshop where you have more options. https://www.canva.com

Pablo by Buffer

While not a phone app, Pablo is another easy-to-learn web application for quickly dropping text over images. Pablo — created by the same team behind the fantastic social media scheduling app Buffer — offers a good selection of free images and also allows you to upload your own. https://pablo.buffer.com

Try Them All

Keep in mind that using a new app can be daunting at first, but once you get the hang of these apps, you’ll be able to really up the ante with your social media game.


Next Level Radio Show Prep with Trello

Radio shows sound better when there’s a plan — a daily roadmap that lets everyone involved in the show know what’s coming.

You can plan your show with anything: a paper legal pad, a Word file, Evernote, a Google doc, etc. What’s important is to have a plan that everyone view and update. And because show prep and planning happen around the clock, finding a planning tool anyone can access at any time is important.

My show began experimenting with Trello in 2016 and right away we knew this project and task management app was just what we needed. With Trello we can view and update upcoming shows from any device — even a smartphone.

In this video you’ll learn the basics of setting up and creating radio show prep clocks using Trello.


Power Your Radio Show Prep with Twitter Lists

One of the best sources for free radio show prep is Twitter. But have you fine-tuned your Twitter feed to help you get to the prep you need most when you need it?

Back when Twitter launched there was very little control. You would follow someone’s account and the tweets they created would show up in your feed in order of when they were posted. For the most part Twitter still works this way, which is a good thing. But if there is a downside it’ is that if you follow hundreds of sources you’re required to scroll through dozens of tweets to find one that might be useful right now.

Twitter feed control got better in 2009 when the company introduced Lists. With Lists, you were finally able to segment who you followed according to a particular group you created.

So let’s create a List. On the Twitter website you do this by clicking your profile icon and choosing Lists. Alternatively you can go directly to http://twitter.com/YOUR-TWITTER-HANDLE/lists.

Next click “Create new list.” Choose a name for your list, such as “Local News” or “High School Sports,” and set it to private. You’re making these Lists private so that competitors who follow you on Twitter don’t borrow your curated source list.

You can create as many Lists as you like, for both personal and professional use. If you have a Hollywood news segment on your show you could create a List of entertainment Twitter feeds. If you’re planning a hiking vacation you could create a list of hiking experts on Twitter.

Some power users make sure every Twitter user they follow is added to a list and they only view tweets this way. Instead of having an endless feed of tweets to surf through on a regular basis, you’ll have a simple list to rely on instead.

Note: Most popular Twitter apps provide a way to create, edit and view Lists. Since you’re likely to do a lot of your story searching on your mobile device, be sure to choose an app that lets you work with Lists.


Show Prep Smarter with These 4 Apps

Show Prep Smarter with These 4 Apps

Do you long for the good old days of doing radio show prep with stacks of newspapers, Post-it notes, highlighters and scissors?

Me neither.

Smartphones and browser add-ons can turn anyone into a prep machine. Here are some of the digital tools I use to prep for my show.

Evernote

Evernote is everywhere you are. There are Evernote installs for iPhone, Android, Mac and Windows. The ‘clipper’ extension for web browsers is a must-have, and since you won’t want to install the Evernote app on a work computer you can log in with a browser version.

Evernote shines when you throw everything at it. A recent post on Lifehacker said it best:

It really starts to show its brilliance once you start using it as your default bookmark/webclip app, notetaker, recipe box, repository of all your reference material, and so on. It’s great to have ALL the information you need indexed and searchable across every single platform you have.

Nearly everything stored in Evernote is searchable, so a .doc, PDF or photo of a hand-written note is as easy to track down as something typed into it directly. From any device you can add tweets, links, photos, entire web pages and even audio clips.

Tip: If you decide to use Evernote pay the small price for the upgrade.

https://evernote.com

Diigo

I no longer print out my show prep service. Instead I keep the current issue open in a Chrome browser tab and highlight the items I want to use with the Diigo extension. It uses my Google login so the prep I highlight on my home computer show up on a studio computer. An alternative to Diigo is Liner (getliner.com).

https://www.diigo.com

Captio

Captio does one thing and does it well: tap the icon, type some text and hit send. Your message always goes to the email address you gave the app during setup.

http://captio.co

Boomerang

If you use Gmail, get the Boomerang browser extension. This is probably the most useful web app I use. With Boomerang you can schedule email reminders, tell is to return emails to your inbox at a later date, and more.

http://www.boomeranggmail.com


We Found an Entertaining Entertainment Report

We Found an Entertaining Entertainment Report

Somewhere it must be written that every morning show do an entertainment report. But nowhere is it written that your entertainment can’t be entertaining.

The reality of entertainment reports is ignored by most morning shows: the content isn’t that interesting. Every media outlet provides the same celebrity news and it’s up to you to deliver it in a way that’s more compelling than the radio and TV stations across town.

Here’s a great example of an entertaining entertainment report. Doug does a solo morning show in Champaign-Urbana, Illinois, on Rewind 92.5 and he’s found a fun way to make his entertainment feature stand out.


Radio Show Prep for the Holidays

The (Song Title) Blackout

During the holidays there are dozens of lists of the worst holiday songs. Reading these lists is not entertaining, so here’s how you have fun with it.

Let’s say you’re reading a list of your format’s worst holiday tunes between at 7:45 a.m. As you run down the list, ask listeners to chime in: what song makes them cringe.

Then promise one listener that during their commute to work, from now till Christmas, the song they hate the most will not be played. And if the song is played during their commute and they catch your error, they’ll win a prize.

Human Christmas Tree

Nutty fun for your stunt guy: put him on the street, wrap a bunch of lights and glittery garland around him and invite listeners to bring an ornament by to hang on him. Everyone who puts an ornament on the (Jock Show) Human Christmas Tree gets a T-shirt and is qualified to win something, perhaps a hot gift item. Get lots of photos for social media and maybe do a Facebook Live. Don’t forget to alert the local media.

Radio Pictionary

Simple: Use the sound of a magic marker to “draw” something on paper. Listener has to guess what it is your drawing. Give them a goofy answer in advance and tell them to “um” a bit and take a couple of wrong guesses before guessing correctly.

Superstitious Holiday Gifts

Robyn Bentley, aka the Feng Shui Diva, reminds us that different cultures have different taboos about gifts. Gifts are symbols and carry energy from the giver to the receiver, affecting both. Here are some feng shui superstitions about gift giving.

Don’t give…

SHARP OBJECTS like swords, knives, scissors, or letter openers. These send harsh energy to the receiver and are said to sever the friendship. If you receive one, the remedy for the bad luck from this type of gift is to immediately give the giver a coin to symbolize that you “bought” the gift from them. If not, according to superstition, your relationship may end or you may stop talking to each other.

WATCHES AND CLOCKS are popular gifts in America but in eastern culture they suggest a limited life span. They symbolize time running out. When you give them, you remind the recipient they have less time to live.

EMPTY WALLETS AND PURSES. Always include a small amount of money. If you receive one as a gift, you can remedy any bad luck you might experience by immediately adding some money and giving it away to someone else.

NEVER RE-GIFT OR RECYCLE GIFTS. Unless you are doing it to remedy bad luck from a gift you receive. Otherwise, when you recycle a gift, it symbolizes that you are giving away your friendship with the person who gave you the gift.


5 Uncommon Radio Show Prep Sources

pen-and-paper

5 Uncommon Radio Show Prep Sources

1. Reddit Random and Trending – Reddit’s front page is practically a show prep requirement but the social news website’s content goes much, much deeper. Two more links to check out are “Trending Subreddits” and whatever comes up when you click “Random”.

2. Letters to the Editor – I scan the Letters to the Editor section of my local newspaper almost every day. They’re a great way to see what people right in your local community find important. National stories like a political scandal, a terrorist attack or even a box office blockbuster can and are important to many of your listeners but those topics are easy to discover — every news website is covering them. The Letters to the Editor section of your local paper provide a daily snapshot of what’s important to the people who live where you live.

3. Podcasts – For me, free time is learning time. While riding my bike, walking the dog or doing household chores I’m listening to podcasts that make me a more well-rounded person. Examples are:

Freakonomics
TED Radio Hour
Science Vs.
Hidden Brain

4. Community Bulletin Boards – Did you know you can take a yoga class with your dog? The next time you’re waiting for your latte macchiato take a look at your local coffee shop’s community bulletin board. They’re usually filled with business cards and flyers for things you didn’t know existed in your town.

5. Show Prep Service Archives – Hopefully your radio show prep service gives you full access to its archives. Going back one, two or five years ago this week can provide some great “hey, remember when…” content. Bonus: If you archive your best phone calls, one or two from a year ago will sound fresh to most listeners and can be used to re-launch a topic.

What are your uncommon or unusual radio show prep sources? Tell us below.


Use Radio Remotes to Create Show Content

Microphone

Use Radio Remotes to Create Show Content

Radio remotes are typically pretty low key — and by low key I mean boring. But that doesn’t mean the 2 to 3 hours spent at a store grand opening or festival is a waste of time. (I’ll assume you’re pressing the flesh with the store manager and listeners who stop by.)

As long as you have a digital recorder, or a smartphone with a good mic, you can use that 3-hour card table event to generate audio content for your show. Here’s how.

1. Get topical. Ask questions that get the type of responses you can piggyback and use an introduction to a show topic or a fast break between songs. Examples:

• “No politicians allowed — who would you like to see run for President of the U.S.?”
• “If they moved the White House to a new location anywhere in the U.S. where should it go?”
• “If you could kick one state out of the country which one would have to go?”

2. Host a game. Some InterPrep contest ideas are for multi-person shows or require multiple callers. Use listeners at remotes to do the contests you normally can’t do. On your show the next day use the audio as a way to refer back to your event. Example: “I had a great time at Jackson Harley-Davidson yesterday afternoon. We played some games and gave away prizes. Listeners Jamie, Keith and Lois played ‘I Spy A Lie’ with me…”

3. Borrow a TV show bit. For example, record reactions to the “upcoming iPhone 8 text tone.” Play them the current one (a simple ‘ding’) and then the one that will be on the upcoming phone, something ridiculous or obnoxious.

4. Have listeners be your voice. Record listeners doing show and feature intros, saying holiday-specific lines, doing jock-specific comments for promos, etc.

5. Go Facebook Live with something that can be brought back to the show. Doing a remote at a barbecue festival? Go live with a barbecue pro and get his or her 3 tips for making great barbecue. Invite listeners to ask questions and use them during the interview. When you’re back in the studio grab some of the audio from the Facebook Live event to recap.

6. Everyone has a story. Ask questions and you might discover someone has an interesting job, hobby or charitable interest. Use the audio to launch a show phone topic or pass the interview along to your news director for a public affairs program.

7. Set up your next phoner. Maybe your phones aren’t as strong as they once were. Ask remote visitors the questions you plan to turn into phoners over the next week. “My co-host just shared that she loves peas on her pizza. What’s your weird pizza topping? Here’s what someone told me when I asked this question in downtown…”


Your Radio Station App Should Do This Well

NPR One radio appMost radio station websites and apps take an “everything but the kitchen sink” approach. Which is why radio station websites and apps are cluttered, ugly and, for most listeners, force listeners to wade through ten times the “features” they want.

The NPR One app does one thing very well: Plays current NPR audio.

Actually it does two things well. It plays current NPR audio and it learns what topics you like and don’t like.

“Press Play!” That’s it. Simple.

When building your first radio station app, or updating an existing one, start with a big “play” button.

And because your show hosts are podcasting their best material the app should also include this audio.


Radio Needs More Humans

From Donald Miller’s book “Scary Close”, a few reminders on what it really takes to connect with your audience.

Radio Personalities Win by Being Human

 


When Radio Show Prep Services Do Lists

Radio Show Prep - Do the Work

When Radio Show Prep Services Do Lists

When your radio show prep service provides a list you have two choices:

  1. Read it as-is
  2. Do the work by finding the real content

Did you see “Women Reveal the Worst Gifts Their Partners Have Given Them for Christmas”? It’s from popular radio show prep source The Daily Mail and a number of radio show prep services picked it up.

Where I live I heard three local radio hosts and a satellite format jock use the list. All of them delivered it basically the same way — as a list.

A long, drawn-out list.

Two of the four did every item on the list.

  • Not one shared their own worst gift experience.
  • Not one asked women to share their worst gift experiences.
  • Not one broke the list into to two shorter breaks, using the first break to tease the second.
  • Not one encouraged listeners to “see the complete list” on their blog or their Facebook page.
  • Not one encouraged men to check out their own gift guide on their station website or show blog.
  • Not one created their own list from listener suggestions of “sure-fire gifts for women.”
  • Not one made a competition out of “acting excited” about a gift when you’re really not.
  • Not one used Jimmy Fallon audio from the night before where Jimmy read “worst gift ever” tweets.
  • Only one used a festive Christmas bed.

Radio show prep services should almost never be used “as-is”. Even the best-written services should be edited and customized for your audience, localized for your market, and personalized to fit your style.


Boomerang is Your Awesome Radio Show Producer

If you’re like me your email inbox is your catch-all — a sort of filing cabinet for your life. A digital radio show producer. So let me share with you my favorite tool for cleaning up your inbox, taking control of scheduled events and, best of all, clearing some space in your brain. Go get Boomerang. The free version is good. The paid version is awesome.

Boomerang offers some amazing control for how and when to receive and send messages. Install it and you’ll see a little Boomerang icon at the top of your Gmail header so you know it’s installed. Then you’ve got a few options. Amazingly awesome options. Here are two of my favorites.

Favorite Boomerang Feature 1 –  Send an email or text at a later date or time. This is huge. Around the InterPrep office we use it to remind ourselves of upcoming prep items we’ll want to include in our premium show prep service. For my own radio show I use it to remind me of a guest I booked two weeks out, a phone topic I might want to do three months from now, or a local event I know I should mention the day before it occurs. I also use it to send myself text reminders. Many phone providers offer an email-to-text feature. For example, with Verizon you can send a text from an email account by adding @vtext.com to a 10-digit number, e.g. 2175551212@vtext.com.

Boomerang1

Favorite Boomerang Feature 2 – Get an email out of your inbox but have it come back when you really need it. I love this. Clear things out of the inbox you know you need to deal with down the road. Simply tell Boomerang to re-inbox it in 2 or 3 days or 2 or 3 months. For me, it beats stars or flags any day.

Boomerang2

The free version limits you to 10 events per month. If all you do is schedule a message now and again it’s probably enough. For $5 a month you get unlimited messages, the Return to Inbox feature and more.
-Steve

Get Boomerang for Gmail.

Related: Is Slack the Ultimate Morning Show Tool?


Social Media Delivers Radio Show Prep in Real Time

facebook_like_thumb

InterPrep, Twitter, your local newspaper — a few of the basic tools you need in your show prep toolbox.

And let’s not forget Facebook, which has unleashed a powerful update that will feed you the latest topical show prep — and possibly local show prep — in real time.

Search.

Search on Facebook is not new, but until now a search returned results for groups, places and posts from friends. Now a Facebook search will return anything you’re allowed to see from its 2 trillion posts. That includes public posts by all people and Pages, not just your friends and pages you Like as before.

Search in real time is something Twitter has had forever, except Facebook’s user base is much, much larger.

Get free radio show prep in your email inbox every day. Click here.

Steal These Bits from Morning Show Boot Camp

SteveInterPrep PROtip: The weekly Randy Lane letter is a great addition to our free daily radio show prep email. Be sure you’re getting it.

Their latest email includes a list of “Take-Aways from Morning Show Boot Camp.” I bet you’ll find at least a couple of ideas that fit your show.

Steve


Take-Aways from Morning Show Boot Camp
By Jeff McHugh

This article and the others in this newsletter were actually “written” by the participants at Morning Show Boot Camp in Chicago.

Randy and I heard so many great content ideas that we struggled to write every one down, so if we mention your idea and did not credit you, please forgive us!

At Battle of the Bits, everyone in the hall was encouraged to share their best on-air topics and segment ideas for a chance to win prizes. Here were some of the winners and some of the most compelling ideas.

DID I TAP THAT? – KDWB Minneapolis host Dave Ryan once did a regular segment where he and his co-hosts described situations from their single life and contestants had to guess if it resulted in intimacy. Example: Years ago, Dave gave away concert tickets on-air to a woman with an alluring voice and he offered to deliver them to her in person. He arrived at her home and let’s just say the voice and in-person did not match. Did he tap that? (Answer: yes, he did.)

HOAX CALL ALERT – An on-air host from London works with local fire departments to acquire recordings of the many hoax calls that they receive. They play the calls on the air and listeners help identify the prank callers so they can be brought to justice.

MAKE UP MESSENGER – Let’s say that that a guy leaves the toilet seat up and his girlfriend sits down in the middle of the night and falls in. The on-air host will call the woman on the air and sing a made-up make-up song to the girlfriend on-air as an apology.

NICOLE’S TERRIBLE IMPRESSIONS – The stereotype is that women can’t do impressions. So Nicole of the Andy and Nicole Show of WMEE Ft. Wayne prove the stereotype by having Nicole do impressions of people like Bill Clinton and Jerry Seinfeld and listeners win prizes by guessing who she is doing. The secret is that Nicole is truly, hilariously terrible at impressions and we can verify this because she did some at MSBC.

CELLPHONE BLOCK – Spencer Graves at WSTW Spencer hosts a contest where caller number fifteen qualifies for a prize. But to win, they must hang up and get back through on the phone within the next 15 callers again. Other listeners flood the phones in attempt to foil their win.

ADMIT IT YOU ARE CRAZY – Regular benchmark where the on-air hosts and listeners confess to small obsessions and irrational behavior, including the need to stop the gas pump on the exact dollar amount every time, fear of germs so great that they use BBQ tongs to put dirty clothes in the laundry, and obsessions that two-way light switches must both be in the “off” position before they can rest.

TAKE US WITH YOU ON VACATION – A social media idea; JD Tiny and Chelsea at WIRK West Palm Beach had life-sized cut outs done of themselves and listeners could check them out from the station like library cards. They would take the cut-outs on vacation trips with them and post pictures on social media. The best photo would win a great grand prize. When Tiny’s cut-out was in San Francisco, the listeners’ hotel room was broken into and the police were called. SWAT responders with guns drawn nearly shot Tiny’s cut-out when they entered the room.

WHAT DO YOU HAVE TO DO BEFORE SUMMER ENDS – The Jim and Jeane Morning Show at WIL St Louis records school children giving their bucket lists for what they need to accomplish before going back to school. Hearing top priorities from little ones is thoroughly entertaining.

GROSS PREGNANCY CRAVINGS – Gene and Julie at WRAL Raleigh hear from pregnant women reporting on their strongest, most disgusting food cravings. They list all the items on slips of paper, draw food item one from a hat each morning, and eat it.

CAST FOR CONCERT – Also from Gene and Julie, a contest to win concert tickets where the grand prize winner has to get a cast on their arm and collect signatures from local celebrities, including television anchors, politicians and even competing radio personalities. They cut the cast off on-the air at the end of the week.

HEAVY ACCENT CHRISTMAS CHOIR – One more from Gene and Julie: tell the audience that you are looking for people with foreign accents so heavy that English-speakers have trouble understanding them. Gene and Julie will collect a sizable group of those people into a choir and sing “Jingle Bells.” They say that heavily accented people come out of the woodwork to participate.

PERISCOPE DVR MAP – Larry Wachs reports that entertaining random interviews are easy to find by using the map feature on Periscope to find weird guests for the show. According to Larry, the app is full of “a lot of people smoking pot and playing with guns”

BARTENDER MONDAY – Geena The Latina on Channel 93.3 found herself in conversation with a San Diego bartender one weekend and before she knew it, she was sharing her life’s story and crying. That experience led her to invite a bartender on the air every Monday to review “what happened at the bar this weekend.” The stories and confessions are consistently good content.

96 DAYS OF RANDOM KINDNESS – Scotty K and Riley at Power 96 Atlanta perform a single random act of kindness each day for 96 days. Things like paying power bills for indigent listeners, painting churches, allowing a four-year-old to take over the on-air show.

DAUGHTER GIVE AWAY – BJ Shea is fortunate to have both his son and daughter working with him on the KISW morning show in Seattle. The show gave away a date with BJ’s daughter Sara, and it came down to a date with a man, a woman or a “furry” (a person into dressing as a stuffed animal.) Sara chose the man.

ANYONE FOUND A BODY PART? – Michelle McCormick at WLAV Grand Rapids told a story about someone she knew who found a human head behind a service station. When she asked the audience if anyone else had ever found a random body part, the phones went crazy.

WHY ARE THEY CRYING? – Woody from Alt 98.7 Los Angeles records the sound of children crying, whether they are from his own family or out at restaurants. He inquires about the reason behind the crying, and the reasons given by kids are usually ridiculous. Woody then plays the crying on the air and gives contestants A-B-C choices to guess at – and he reports that mothers are especially adept at hearing the reason in the sound of the cry.

NEW RELEASE TUESDAY – Before joining WPLJ New York, Jayde Donovan would send promotions people from a previous station down to the jail on Mondays with cigarettes and bus fare and they would give it to people willing to explain anonymously on tape what they did that got them in jail.

STABBED AND SURVIVED – Also from Jayde Donovan; a news story about a stabbing led Jayde to ask what it feels like to get stabbed, and she was surprised when the phones lit like Christmas trees. Another day, she discussed a news story about a person who was hit by a train and survived, asked if anyone else had a story – same result.

UNSCRAMBING STELLA – Jayde has her young daughter sing her favorite songs and listeners have to guess what the song is. The audio is entertaining, but the game is more difficult than it sounds.

WHAT’S YOUR JOB AND WHAT DO YOU MAKE? – Ask listeners to come on air anonymously, describe their job and list their actual salary. Listeners will be enthralled to hear that sanitation engineers sometimes make more than PhDs.

CALL IN SICK TO A PLACE YOU DON’T WORK – Call in to a large retailer or workplace with a generic, fake name like Tim or John, tell them you won’t be in to work that day and make up outlandish reasons for the absence.


Your Videos are Probably Too Long

facebook video autoplay

Videos uploaded directly to Facebook get more views than YouTube videos linked on Facebook. Autoplay has something to do with this, as does Facebook’s News Feed algorithm that shows users more “home grown” content rather than off-site content.

We’re no stranger in this business to the words “get to the point.” Radio listeners give you less than ten seconds to deliver something engaging.

Same goes for videos: get to the point.

A recent study shows the average Facebook video is 55.3 seconds in length, while the average view duration is just 18.2 seconds. In fact, only about half of video viewers watch at least 30 seconds.

Keep your videos short and get to the point.


Radio Blog Content: It’s OK to Recycle

You’re already recycling your best show content:

  • replaying it on the same show hours later
  • replaying it the following day at a different time
  • replaying it on a “best of” weekend show
  • sharing on a website or on SoundCloud

Have you considered recycling your best original online content? Here’s an example, courtesy of BuzzFeed:

 

14-mac-hacks-that-will-change-the-way-you-use-your-computer

18-mac-hacks

 

Very similar content posts published about a year apart. The second post added four new tips and, of course, BuzzFeed updated the presentation, writing and associated images.

When you’re in need of online content see if anything old can be made new again.