Go Ahead, Do Your Show for One Listener

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When you have benchmark features like offbeat news or good news, it’s not uncommon to get suggested stories from listeners. Very often these stories are days or weeks old, so you’ll typically reply with “Thanks for listening!” and delete their story suggestion. Instead, use the story suggestion to turn the listener into a fan.

While the story they emailed or messaged might be a bit dated, it’s new and important to them, so why not record a custom version of your benchmark featuring their story? Play your standard benchmark intro, mention their name and read their submitted story, then email them an MP3. They won’t know and won’t care that it didn’t make it on-air — only that you used their suggestion on your show!