Your Radio Station App Should Do This Well

NPR One radio appMost radio station websites and apps take an “everything but the kitchen sink” approach. Which is why radio station websites and apps are cluttered, ugly and, for most listeners, force listeners to wade through ten times the “features” they want.

The NPR One app does one thing very well: Plays current NPR audio.

Actually it does two things well. It plays current NPR audio and it learns what topics you like and don’t like.

“Press Play!” That’s it. Simple.

When building your first radio station app, or updating an existing one, start with a big “play” button.

And because your show hosts are podcasting their best material the app should also include this audio.