Radio and TV Commercials, Not Spots

Commercials, not spots

With the Super Bowl (sorry, “Big Game”) not far off I wanted to take a moment to remind my fellow broadcasters that when you talk about Big Game commercials and their cost (NBC is charging $4.5 million for :30), please don’t call them “spots”.

They are ads. They are advertisements. They are commercials. They are not spots.

Spots is an industry word and we sound silly when we use it on-air.