From Seth Resler. Read the entire article here.
Some might argue that in the PPM era, the most important skill for a jock is to “be tight” — in other words, to have an efficient word economy. I think this is an important skill, but not the most important skill. No, I would argue that we are now in the Internet Age, and the most important quality to look for when hiring jocks is the ability to create multimedia content that can be used online as well as on the air. If I were hiring jocks today, I would look for these five skills in addition to the usual on-air proficiency:
1. Writing for the Web.
2. Video Production.
3. Social Media Management.
5. Image Editing.
Do agreed today’s radio talent needs to have all five?