The secret to a successful radio station social media account is no longer a secret: post stuff your listeners care about. But if you’re ever struggling with an idea for what to post, here’s a super simple idea for your radio station or morning show Facebook, Twitter or Instagram account.
Go back 1, 2, or 5 years into your social media feed, find an event that a lot of people cared about and re-post it.
• Re-post a photo from a huge concert: “5 years ago this week… who was there?!”
• Re-post a photo from local sports team’s big win: “One year later and people still talk about this day!”
• Re-post a photo from a local fundraiser: “Two years ago this week YOU helped this family rebuild after the fire!”