Your radio station has likely been doing online contesting for years. The formula is quick and easy: “Sign up on our website for your chance to win!” However, while these online contests are great for getting listeners to your website and building a listener database, they’re not so great for on-air programming.
Because we’re in the audio business, you should always be looking for opportunities to get audio to use on your show and in station imaging. The next time you’re doing an online contest, consider taking video submissions. It’s simple: at the end of the form ask your listener to submit an optional video selfie explaining why they’re entering.
Why? You’ll have AUDIO of listeners to use when you talk up the contest.
As a bonus you might discover a unique ‘character’ in your audience that can become a part of your show: a wise-cracking waitress; a well-spoken police officer or nurse; a funny mom with three kids.
To encourage these video selfies, offer a bonus prize.