“Download the KISS 100 app to hear us on-the-go — our live stream, podcasts of the JoJoMoJo Morning Show, DJ bios, contests, and more!”
Your radio station app is boring. Focus on the 2 or 3 things your audience really needs from your app — no more. Then add a feature or two that no other radio station in your market can provide.
To get Canadians to download the McDonald’s Canada app the company attached with it a feature called “Fry Defender”. It’s a unique thing that will boost downloads.
No doubt the app also includes a store locator and some coupons. But trying to get McDonald’s customers to download an app for those things alone wasn’t enough.