Videos uploaded directly to Facebook get more views than YouTube videos linked on Facebook. Autoplay has something to do with this, as does Facebook’s News Feed algorithm that shows users more “home grown” content rather than off-site content.
We’re no stranger in this business to the words “get to the point.” Radio listeners give you less than ten seconds to deliver something engaging.
Same goes for videos: get to the point.
A recent study shows the average Facebook video is 55.3 seconds in length, while the average view duration is just 18.2 seconds. In fact, only about half of video viewers watch at least 30 seconds.
Keep your videos short and get to the point.